Experience

Dr. Reddy's Laboratories

Marketing Coordinator | February 2025 – Present

Develop interactive Power BI dashboards utilizing DAX and Power Query, accelerating executive decision-making and significantly reducing manual reporting time.
Optimize marketing and CRM databases, ensuring data integrity and reliability for accurate campaign performance tracking.
Maintain a centralized tracking system for promotional materials and active campaigns, increasing cross-functional operational visibility.
Manage marketing inventory and documentation workflows, ensuring full compliance with corporate SOPs for warehouse tracking.
Oversee external vendor relations for promotional sourcing, reducing delivery lead times while maintaining strict quality standards.
Execute targeted email marketing campaigns sustaining an open rate of over 45%, significantly outperforming the historical 20% baseline.
Harmonize communications between field teams and the marketing department to ensure seamless, nationwide execution of HCP Engagement activities and sponsorships.
Coordinate with Finance to streamline vendor payment workflows, ensuring punctual disbursements and maintaining audit-ready documentation.
Evaluate market surveys and sales data via Excel and Power Query to identify underperforming segments and optimize effective campaign strategies.
Integrate Power BI, Excel, and Proxima CRM platforms into daily workflows, accelerating the team's ability to extract actionable insights.

Assistant Marketing Manager | October 2023 – February 2025

Designed and executed the marketing strategy for Done Pyan Wheat Flour, systematically expanding market presence and elevating brand preference.
Established and enforced comprehensive brand guidelines, ensuring strict visual identity consistency across all marketing channels.
Launched targeted social media campaigns that accelerated online audience growth and maximized digital engagement metrics.
Spearheaded website development and UX optimization initiatives, driving continuous growth in monthly web traffic.
Formulated annual marketing plans and managed budgets, optimizing resource allocation toward high-impact, high-ROI campaigns.
Implemented standardized operational procedures (SOPs) that streamlined departmental workflows and reduced project turnaround times.
Oversaw the production and deployment of Point-of-Sale Materials (POSM), maximizing in-store brand visibility during promotional campaigns.
Led and mentored a team of marketing professionals, driving the consistent achievement of individual performance goals and quarterly KPIs.

Senior Marketing Executive | June 2023 – October 2023

Managed high-budget Above-the-Line (ATL) campaigns, directing the end-to-end production of TV commercials to maximize nationwide brand reach.
Developed and pitched data-driven campaign concepts, successfully securing approval and alignment from senior executives.
Led high-profile initiatives, including the PSR Indo campaign and international events, to strengthen market presence.
Leveraged competitor intelligence to optimize and maintain a highly effective localized digital marketing strategy.

Marketing Executive | June 2020 – October 2023

Optimized digital marketing initiatives for corporate clients, engineering tailored content strategies that substantially increased social media following and engagement.
Developed and executed end-to-end customized campaign proposals aligned precisely with client growth targets and business objectives.
Utilized data analytics to continuously refine audience targeting, driving higher-quality lead generation and directly accelerating sales conversions.

Co-founder @ Trade Marketing Manager | June 2018 – March 2020

Co-founded a soft drink distribution venture, managing all demand forecasting and inventory planning to minimize stockouts and ensure product availability.
Cultivated strategic manufacturer partnerships, securing favorable inventory allocations, optimizing payment terms, and executing high-impact joint promotions.

Marketing Executive | February 2018 – May 2018

Created high-engagement social media content using local trends to expand organic reach and audience interaction.
Conducted consumer research and executed BTL activations, delivering localized market insights and strengthening community presence.

Marketing Executive | June 2016 – October 2017

Managed website development and corporate communications to establish a cohesive, polished multi-channel brand identity.
Formulated data-driven marketing plans and budgets that generated a steady pipeline of qualified B2B/B2C leads.
Led the product launch and demonstration event for the tractor, effectively building customer trust by showcasing its real-world applications.

Marketing Executive | April 2015 – April 2016

Executed mobile payment launch campaigns, driving early user adoption and accelerating customer acquisition through targeted promotions, partnerships, and awareness initiatives.
Designed high-impact in-store displays that enhanced product visibility, improved customer engagement, and effectively communicated key features and benefits of mobile payment solutions.
Delivered comprehensive product training sessions for staff and customers, improving service quality, strengthening customer experience, and increasing adoption of digital banking tools.

Marketing Executive | April 2013 – April 2015

Led end-to-end logistics and operational setup for large-scale events, ensuring flawless execution through detailed planning, vendor coordination, and on-site supervision.
Managed budgets, resource allocation, and cross-functional production teams to deliver cost-efficient, high-quality live event experiences.

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